Sector Coverage

Advertising & Marketing Services
Broadcasting Media
Intellectual Property
Internet / eCommerce
Publishing

Advertising & Marketing Services

The Advertising & Marketing Services landscape is going through a period of fundamental change as the major networks consolidate, new acquisitive mid-cap players emerge, and the independents explore their strategic options. All of these factors, combined with the amount of private equity finance available and the impact of digital on advertising budgets continues to drive considerable corporate activity.

Our expertise covers the following areas:

• Agency
• Digital
• Direct
• Market research
• Media effectiveness
• Outdoor
• Public relations
• Sales promotion

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Broadcasting Media

The Broadcasting market continues to rapidly evolve from a linear, passive model to a dynamic, interactive, multi-channel digital environment. Convergence has become mainstream, and the digital migration has turned content and its distribution (broadcast) into a global marketplace.

Our expertise covers the following areas:

• TV
• Cable
• Satellite
• Radio

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Intellectual Property

While distribution channels evolve, diversify and broaden, content remains crucial. Owning intellectual property (IP) and having the internal capability or external network to optimally monetize the IP is highly valuable. Not all IP is applicable to every form of media, but the more versatile the asset, the broader the range for it to be distributed and utilized.

Our expertise covers the following areas:

• Kids entertainment
• Film / TV production
• Libraries
• Distribution
• Sports rights

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Internet / eCommerce

Over the past four years, the internet/e-commerce sector has seen a dramatic resurgence in valuation. Critical drivers of this development have included the rapid shift on-line of traditional media revenues, notably in classified advertising and the ability for media owners to reposition at a fundamental level their relationship with an increasingly fragmented audience.

Our expertise covers the following areas:

• Online information
• Classified advertising
• eCommerce
• eServices
• Software applications

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Publishing

The publishing sector has experienced considerable corporate activity highlighted by strong demand for premium information and database assets with quality revenue and cash flow streams. Corporate activity has also been driven by the positive valuation environment which is drawing towards another peak and the availability of low cost debt.

Our expertise covers the following areas:

• Newspapers
• Consumer magazines
• Business publishing
• Professional publishing
• Databases
• Books
• Education

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